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华纳音乐集团为WWW大唱赞歌,因为WWW提供了一种一对一的营销中介,华纳在WWW上为音乐迷们建立了一个新的站点,该站点能同时提供1000多名不同风格艺术家的消息和音乐片断。尽管华纳音乐集团不会通过该站点直接销售音乐赚钱,但是消费者通过这个站点被介绍给了零售商,华纳音乐集团说Ear站点(www.earl.com)是该公司的一个里程碑。营销新技术部副主任ChristTobey说:“Ear在我公司营销史上第一次提供了与最终消费者建立一对一关系的方法,而且这种方法的成本低干收益。该站点没有Insider俱乐部,在那儿人们能告诉我们他们愿意得到哪位艺术家的消息,这样我们就能发电子邮件给他们。我们认为这是一个重要的营销因素,
Warner Music Group praised the WWW as WWW offers a one-on-one marketing agency, and Warner has created a new site for music fans on the WWW that serves as a channel for more than 1,000 different genres of artists And music pieces. While Warner Music Group will not make money selling music directly through the site, consumers are introduced to the retailer through this site and Warner Music Group said the Ear site (www.earl.com) is a milestone for the company. ChristTobey, Associate Director of Marketing New Technologies, said: "Ear first provided a one-on-one relationship with end-consumers in the marketing history of my company, and the low cost of doing it out there. There is no Insider Club at this site, There people can tell us which artist they are willing to get so we can email them and we think this is an important marketing factor,