“设计是文化和产业、技术和消费者、工程和艺术之间富有创造性的调和剂.”“,”Design can be understood as material and conceptual innovation, realised through the integration of arts, culture, business and technology, and experienced as beauty, value and meaning. As the director of Seymour Powerll has said, “Design is the creative harmonic between culture and industry, technology and consumers, and engineering and art.” With growing access to better technology, industries are increasingly competing at equal price and functionality. The new competitive advantage lies in the ability to carve out new markets and create new markets through the fusion of business, technology and arts. Design, which functions to bring about such convergence, has emerged as the key differentiation strategy for businesses.