当今中国葡萄酒行业,除了张裕、长城、王朝等几个“老”品牌仍称霸江山外,“云南红”凭借独特的市场营销策略,在短短的五年里占滇、克黔、进两广、平四川、入湖南,进而凭“钓鱼台国宴用酒”欲挥师北上,迅速成为业内知名品牌。在葡萄酒大战的枪声中诞生成长起来的云南红,靠什么脱颖而出? Today’s Chinese wine industry, with the exception of Changyu, the Great Wall and the dynasties, still dominate the country with several “old” brands. With its unique marketing strategy, Yunnan Red occupies Yunnan, Guizhou and Guangxi provinces in a short span of five years, Ping Sichuan, into Hunan, and then with the “Diaoyutai State Banquet wine” want to play north, quickly become the industry’s well-known brands. Yunnan Wine Red, born and raised in the gun battle of wine wars, depends on what stands out?