采用文献资料、问卷调查、数理统计等研究方法,以性别差异为出发点,从分析陕西省不同性别居民参与休闲体育消费的现状入手,就陕西省不同性别居民休闲体育消费的需求特征、消费类型以及消费结构特征等进行了深入系统的调查研究,以期为丰富休闲体育消费理论体系提供支持。结果表明,现阶段陕西省不同性别居民体育消费虽然尚处在的较低水平,呈现出以实物性消费为主的特征,但是不同性别居民体育消费结构呈现出各自非常鲜明的特点,不同性别居民在消费内容、消费需求等方面均表现出独有的特色。男性在实物性、参与性消费、观赏性消费等方面的年消费金额均高于女性,除博弈性消费以外,其余各类消费金额均存在显著性差异。 Based on the analysis of the current situation of residents ’participation in leisure sports consumption in Shaanxi Province, the paper takes the literature, questionnaire and mathematical statistics as the starting point. Based on the analysis of the present situation of residents’ participation in leisure sports consumption in Shaanxi Province, Consumer structure and other characteristics of an in-depth systematic investigation, in order to enrich the theory of leisure sports consumption system to provide support. The results show that although the sports consumption of residents of different genders in Shaanxi Province is still at a relatively low level at this stage, the characteristics of physical consumption are the main features. However, the sports consumption structure of residents of different genders has its own distinctive characteristics. Different gender residents In the consumer content, consumer demand, etc. have shown a unique feature. The annual consumption amount of men in materiality, participatory consumption and ornamental consumption is higher than that of women. Except for game-based consumption, there are significant differences in other types of consumption amount.