论文部分内容阅读
移动互联网大潮正在冲击着传媒行业,传媒企业正经受前所未有的考验。获得充足的资本成为传媒行业转型、融合、重组、发展的前提。本文结合了移动互联网冲击下的国内传媒产业现状,分析了传媒与资本的双向需求,并一一列举传媒产业六种融资渠道,就各自特点进行比较分析。文章最后给出了传媒企业需要多元化融资的结论。
The tide of mobile Internet is impacting on the media industry, media companies are experiencing an unprecedented test. Adequate capital to become the media industry transformation, integration, restructuring and development of the premise. This paper combines the current situation of domestic media industry under the impact of mobile internet, analyzes the two-way demand of media and capital, and lists six financing channels of media industry one by one to make a comparative analysis of their respective characteristics. The article concludes with the conclusion that media enterprises need diversified financing.