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C I课程是广告设计专业的一门主干课程也是一门集企业视觉形象、企业管理理念、企业行为理念,为构成主体的艺术视觉行为与理念管理行为庞大工程,是学生独立完成集综合性、创新性、艺术性的实践课程。对学生综合能力要求很高。结合社会及行业对设计人才需求标准不断的提高,如何来提高C I课程学生学习兴趣、提高专业水品、培养学生团队意识、创新能力,更好的理解和掌握这门课程,提高课堂教学效率,本文就针对该课程教学思路及方法提出了针对性方法。
CI course is a major course in advertising design specialty and also a huge project that integrates the corporate visual image, business management concept and corporate behavior concept. It is the main project of artistic visual behavior and concept management. It is a comprehensive project that students complete independently and comprehensively Sexual, artistic practice course. The comprehensive ability of students demanding. How to improve the students ’interest in CI courses, improve professional water products, develop students’ team awareness and innovation ability, better understand and master this course, improve the efficiency of classroom teaching, This article puts forward a targeted approach to the teaching ideas and methods of the course.