日本企业的国际营销策略特点刘凤霞，李长禄二次世界大战后，当美国汽车工业进入大批量生产方式时代，日本仍处在手工作坊阶段，生产力发展差距之大，不言而喻。而今的日本企业不但生产能力与美国旗鼓相当，在激烈的国际市场竞争中且能连连得手，致使它的竞争强手美国企业... The characteristics of international marketing strategies of Japanese companies Liu Fengxia, Li Changlu After the Second World War, when the American automobile industry entered the era of mass production, Japan is still in the hands of workshops, and the gap in productivity development is large and self-evident. Today’s Japanese companies not only have the same production capacity as the United States, but they have succeeded in the fierce competition in the international market, resulting in its strong competitors in American companies...