全媒体时代,要保证大学文化的有效传播,必须做好舆情掌控工作。全媒体的特征决定了传播内容的不可预知性,因此,各大媒体要构建一套完整的舆情防控体系,做好制度保障、组织建设,运用大数据时代科学的分析手段,对舆情进行搜集、研判、预警、应对和反馈总结等各项机制,从而全面有效地提升对舆情的掌控能力。 In the era of all media, to ensure the effective dissemination of university culture, we must do a good job of public opinion control. The characteristics of the whole media determine the unpredictability of the content of the dissemination. Therefore, the major media should build a complete system of prevention and control of public opinion, do a good job in system protection and organization construction, and use the scientific analysis methods in the era of big data to collect public opinions , Judgments, early warnings, coping and feedback summary, and other mechanisms, so as to effectively and comprehensively enhance their ability to control public opinion.