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近年来,伴随着艺术院校广告学专业的迅猛发展,广告学专业人才就业问题显得日益突出。高校作为学生从学校到社会.从学习者到劳动者转变的中间环节.必须增强大学生的就业能力。一、行业调研艺术类院校广告学专业人才就业能力的结构,取决于社会对该专业人才知识和技能需求。院校需针对包括广告行业人才需求整体情况、广告行业相关政策措施和行业区域性人才需求状况3个部分进行充分调研。(1)广告行业人才需求整体情况目前社会对广告人才的需求,按职能类
In recent years, along with the rapid development of the major of advertising and art in art schools, the employment of advertising professionals has become increasingly prominent. Colleges and universities as students from school to society. From learners to workers in the middle part of the transformation must enhance the employability of college students. First, the industry research institutions of art advertising professionals employment ability structure, depends on the community of the professional knowledge and skills needs. Institutions need to be targeted at the needs of the advertising industry, including the overall situation of the advertising industry-related policies and measures and the status of the industry needs of regional personnel to conduct a full investigation. (1) The overall demand for talent in the advertising industry The current social demand for advertising talent, according to the type of function