20世纪90年代初,诸多方便面名企,不约而同地将目标市场锁定在一、二线城市,无暇顾及广大市场。当时今麦郎的前身是华龙,一方面,今麦郎看到了中国市场蕴藏的巨大潜力;另一方面,与大品牌在高端市场正面竞争相对较难。因此,今麦郎转而将目光投向了广大的中低端市场。现如今,今麦郎已经发展成为实力雄厚且颇具竞争优势的知名企业。供应链一体化和物流对市场的反应速度是企业的第三 In the early 1990s, many instant noodles famous enterprises invariably locked their target markets in tier one and tier two cities and did not have time to look after the broad market. At that time, the predecessor of Marang was Hualong. On the one hand, Ma Jin Lang saw the great potential of the Chinese market. On the other hand, it is relatively hard to compete with the big brands in the high-end market. Therefore, this Marang instead turn to the vast majority of low-end market. Now Jinmailang has developed into a powerful and quite competitive well-known enterprises. Supply chain integration and logistics response to the market is the third enterprise