江泽民总书记曾经指出:“舆论导向正确,是党和人民之福:舆论导向错误,是党和人民之祸”。广播电视作为重要的新闻媒体,在新的世纪里,如何坚持正确的舆论导向仍然是我们必须认真研究和实践的课题。不久前召开的甲央经济工作会议又提出:“充分利用多种形式特别是广播影视、互联网等现代传媒手段,努力巩固和拓展社会主义文化阵地,形成健康向上的舆论环境、文明和谐的社会氛围和丰富多彩的文化生活。”广电传媒的优势广播电视传递速度快,声情并茂使人有亲临其境的感觉,由于声屏刺激人的感官,千变万化精彩纷呈、奇妙新鲜的形象,声音,受到大众的喜爱,因而普及率越来越高,而传播技术的发展,也使广播电视的覆盖率大为提高。 General Secretary Jiang Zemin pointed out: “The correct direction of public opinion is the blessing of the party and the people: the wrong guidance of public opinion and the calamity of the party and the people.” Radio and television as an important news media In the new century, how to uphold the correct orientation of public opinion remains a subject that we must seriously study and practice. Recently, the Central Economic Work Conference held: “We should make full use of various forms of modern media, especially radio, film, and the Internet. We should strive to consolidate and expand the socialist culture and establish a healthy and progressive public opinion environment and a civilized and harmonious society Atmosphere and rich and colorful cultural life. ”" The advantages of radio and television media Radio and television transmission speed, high-spirited people have the feeling of in person, due to sound screen to stimulate the human senses, ever-changing colorful, wonderful fresh image, sound , Which is popular with the general public. As a result, the penetration rate is getting higher and higher. The development of communication technologies has also greatly increased the coverage of radio and television broadcasting.