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地方党报要想实现媒介融合,就必须依托报社的核心竞争力建设,即内容生产与创造的能力建设,牢牢掌握“传播价值链”最上端的主动权,自主创新、深度开发、多向延伸、系统整合,通过嫁接、平移、深度开发等方式,做手机报、新闻网,开发移动多媒体和新型数字报纸、数字杂志等新媒体,实现从以报媒为主向以多媒体并行的产业结构调整。
In order to realize media convergence, local party newspapers must rely on the newspaper’s core competitiveness construction, that is, the capacity building of content production and creation, firmly grasp the initiative of “spreading value chain” at the top, innovate independently, develop in depth, Extension, and system integration. By means of grafting, translation and in-depth development, mobile newspapers and news networks will be built. New media such as mobile multimedia and new digital newspapers and digital magazines will be developed. From media coverage to multi-media parallel industrial structure Adjustment.