如今,视觉传达设计已经正式进入到了数字化时代,随着数字化技术的不断成熟,视觉传达设计的工作效率也出现了较大幅度上的提升。为了能够更好的适应来自于新时代中的诸多挑战,视觉传达设计要积极的改革创新,通过各种方式来汲取新知。本人结合笔者的个人经验,针对数字时代背景下视觉传达设计的新观念进行了简要的探讨,以期能够带来一些具有参考性的意见。 Today, visual communication design has officially entered the digital age, with the digital technology continues to mature, visual communication design work efficiency has also seen a substantial increase. In order to be able to better adapt to many challenges arising from the new era, visual communication design should actively reform and innovation, through various ways to learn new knowledge. I combine the author’s personal experience, for a brief discussion of the new concept of visual communication design in the digital age, with a view to bring some of the views of reference.