营销是艺术的,执行是有流程的。每家企业所处的背景不同,拥有的资源不同,因此在营销进程中,相同的品类产品可能会出现不同的销售结果。成功的规律虽可以总结,但成功的经验无法复制。尤其在农药和小肥料领域,近年来成功的大品牌越来越少,很多品牌只是昙花一现。新产品卖不动,问题出在哪?失败前期没有征兆,失败后期找到原因。产品卖不动,无外乎五个方面原因:原因一:产品力存在不足产品力是根本,决定能否做长做久。曾 Marketing is art, there is a process of implementation. Each business is in a different context and has different resources, so different sales results may appear for the same product category in the marketing process. Although the law of success can be summarized, but the successful experience can not be copied. Especially in the fields of pesticides and small fertilizers, fewer and fewer big brands have succeeded in recent years, and many brands are only short-lived. New products can not be sold, the problem lies in the failure of the early no signs of failure late to find the reason. The product can not be sold, nothing less than five reasons: one reason: the lack of product power product power is fundamental to decide whether to do for a long time. Once