提高电力营销服务的质量是促进公司良好生存和发展、加强公司市场竞争力、增强企业效益的关键。本文分析了当前供电企业服务营销的现状,针对服务营销中存在的普遍问题,从三个方面提出了服务营销的应对策略。目前,电力市场的改革步伐进一步加快,市场需求和竞争机制的加强,供电企业的竞争压力进一步 Improving the quality of power marketing services is the key to promote the good survival and development of the company, strengthen the market competitiveness of the company, and enhance the efficiency of the enterprise. This paper analyzes the status quo of service marketing in power supply enterprises at present, and puts forward the countermeasures of service marketing from three aspects in view of the common problems existing in service marketing. At present, the pace of reform in the power market has further accelerated. The market demand and the competition mechanism have been strengthened. The competitive pressure on power supply enterprises has further