●实施物业管理品牌战略是提高行业整体素质,保障消费者利益的需要。在经济全球化趋势进一步加强,国际竞争更加激烈的今天,适时推出一批产权人、使用人公认和满意,代表我国物业管理行业最高管理服务水平的物业管理品牌企业,不仅是物业管理行业发展的客观要求。也是物业管理行业求生存、求发展、上档次、上水平的必然选择。同时,也是保障消费者利益的需要。因为,物业管理行业是为产权人、使用人服务的行业,而产权人、使用人花钱买的就是高标准的管理、高质量的服务。在 ● The implementation of property management brand strategy is to improve the overall quality of the industry, to protect the interests of consumers. In the trend of economic globalization and further intensification of international competition, it is not only the development of the property management industry that a batch of property management brand-name companies that recognize and satisfy property owners and represent the highest level of management and service in the property management industry are timely introduced. Objective requirements. Property management industry is also the survival, development, on the grade, the inevitable choice of the level. At the same time, it is also the need to protect the interests of consumers. Because the property management industry is for the property rights, the user service industry, and property owners, users spend money to buy is a high standard of management, high-quality service. in