随着我国传媒业的逐渐发展,人们获取信息的渠道也越来越多。另外,由于市场化和产业化的经营模式,使得整个媒体行业包括网络、电视、报纸、杂志、广播等之间的竞争逐渐增大。这种竞争形势下,电视媒体的传播开始改革和创新,逐渐由单一的传播方式朝全方位传播的方向发展,也就是整合报纸和网络等多个媒体,实现跨媒体经营的新时代。那么,电视媒体如何实现跨媒体经营呢? With the gradual development of the media industry in our country, people have more and more channels for obtaining information. In addition, due to the marketization and industrialization of business models, the competition among the entire media industry, including the Internet, television, newspapers, magazines and broadcasting, has been gradually increasing. Under such competitive situation, the media of television started to reform and innovate. It gradually developed from a single mode of communication toward an all-direction communication, that is, integrating multiple media such as newspapers and networks to achieve a new era of cross-media management. So, how to achieve cross-media TV media do?