我国茶叶出口增速加快,价格上涨,形势喜人,但目 前技术壁垒仍然是我国茶叶出口最大的障碍。 与英国、日本等发达国家相比,我国茶叶知名品牌少, 在市场开拓、营销和广告宣传等方面相对落后。 目前我国茶叶生产、加工、出口企业多数仍处于散兵 游勇状态,在全球化竞争中容易成为弱肉强食的牺牲品。 The rapid growth of China’s tea exports, rising prices, the situation is gratifying, but the technical barriers are still the biggest obstacle to China’s tea exports. Compared with developed countries such as Britain and Japan, there are few well-known tea brands in China, and they are lagging behind in marketing, marketing and advertising. At present, most of the tea production, processing and exporting enterprises in our country are still in a sluggish and brave state and easily fall victim to the jungle in the global competition.