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经过多年发展竞争,地方性日报(都市报)的市场格局已无悬念。但除北京、上海两大城市外,多数城市的周报市场还有待深度开掘:一方面受众需要接触多渠道的资讯,另一方面,进入这一市场的门槛要比进入日报市场的门槛低得多。从2004年起,杭州就诞生了第一份真正意义上的生活服务类周报《城市新报》。由此,周报市场的竞争拉开序幕。不久后,浙江日报报业集团旗下《今日早报》创办面向社区发行的《城市假日》。
After years of development and competition, the local daily newspaper (Metropolis Daily) has no suspense in the market. However, apart from Beijing and Shanghai, the weekly market of most cities still needs further exploration: on the one hand, the audience needs to have access to multiple channels of information; on the other hand, the threshold for entering this market is much lower than the threshold for entering the daily market . From 2004 onwards, Hangzhou was born the first truly weekly lifestyle service, “City News.” As a result, the weekly market competition kicked off. Soon after, Zhejiang Daily Newspaper Group’s “Today’s Morning Post” founded the “City Holiday” for community distribution.