近年来,保健品消费日趋大众化,从过去的可选消费品逐渐转为必选消费品,据不完全统计,2011年国内保健行业总体销售额达6 500亿元,保健食品中具有减肥功效的保健食品的市场正呈几何级增长。由于我国肥胖患者已超过9 000万,因此,减肥类产品有了绝对的销售市场,每年以超过20%的速度激增,年销售总额可达上百亿,已经成为保健市场中第二大类 In recent years, the popularization of the consumption of health products has gradually shifted from the optional consumer products in the past to the mandatory consumer products. According to incomplete statistics, the total sales volume of the domestic healthcare industry reached 650 billion yuan in 2011, and health food products with weight-loss effects in health food products The market is showing geometric growth. As China has more than 90 million obese patients, weight loss products have an absolute sales market, surging by more than 20% each year with annual sales of up to tens of billions and have become the second largest category in the healthcare market