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中国经济的高速发展,带来国际地位的稳步提升。与此同时,中国对外传播实力与自身的国际地位却并不相称,这为我国英语媒体提出了提升自身跨文化传播能力、掌握国际话语权的紧迫任务。本文在对我国英语媒体传播环境作出分析的基础上,对其传播能力的提升策略进行了研究与探讨。
The rapid development of China’s economy has brought about a steady increase in its international status. At the same time, the strength of China’s external communication is not commensurate with its own international status. This puts forward pressing tasks for our English-language media to enhance their ability of intercultural communication and grasp the right of international discourse. Based on the analysis of the English media environment in our country, this paper studies and discusses the promotion strategies of its communication ability.