企业在实施知识产权战略时应充分认识到:选名时应规避容易淡化的名称,商标注册后注意维权,使用中更要避免将商标作为商品名使用。品牌包括品牌名称和品牌标志,如果经注册,就成为商标,受法律保护,所以商标实际上是一个法律名词。名牌商品的商标已成为企业的无形资产,在很多公关活动当中,品牌 Enterprises in the implementation of intellectual property strategy should be fully aware that: the name should be easily avoided dilute the name of the trademark registration rights protection, but also to avoid the use of trademarks as a trade name. Brands, including brand names and brand logos, become registered trademarks and are protected by law, so trademarks are actually a legal term. Brand name brand has become the intangible assets of enterprises, among many public relations activities, the brand