产业融合作为一种经济现象,是伴随着信息技术与互联网技术的变革与扩散而产生,已经成为世界经济发展的潮流,对经济、社会、生活等方面产生了深远的影响。在文化产业与旅游产业的融合过程中,需要政府转变观念、搭建平台、健全机制、做好产业融合的人才保障等措施来保证产业融合的互动发展。 As a kind of economic phenomenon, industrial convergence is accompanied by the change and proliferation of information technology and Internet technology. It has become the trend of world economic development and has a profound impact on economy, society and life. In the process of the integration of culture industry and tourism industry, the government needs to change the concept, set up a platform, improve the mechanism and do a good job of personnel protection for industrial integration to ensure the interactive development of industrial integration.