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2006年的到来使得早已纷纷摩拳擦掌的外国广告巨鳄和超级广告集团已被允许以独资的形式在中国抢滩登陆,我国广告业的形势更加严峻,挑战史无前例。目前我国广告教育与行业发展滞后性明显,广告教育本身存在的问题和面临的困难仍大量存在。高校广告教育在解决广告人才短板中的责任和使命更加突出。把握三大基点,实现教育观念、教育方法、教育手段、教育模式等方面的创新是实现广告教育质量提升的必由之径。
The advent of 2006 made foreign advertising giants and super-ad groups, which have long been gearing up, have been allowed to land in China as sole proprietorships. The situation in China’s advertising industry is even more severe with unprecedented challenges. At present, the development of advertisement education and industry in our country lags behind obviously. The existing problems and the difficulties in advertisement education still exist in large quantities. The responsibility and mission of college advertisement education in resolving advertising shortcomings are more prominent. Grasp the three basic points, to achieve the concept of education, educational methods, educational tools, education and other aspects of innovation is the only way to achieve the quality of advertising education.