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从去年12月首间O2O实验店在杭州延安路亮相,到3月底在重庆推出升级版O2O品牌集成体验店,美邦的O2O实验一路走来备受关注作为服装品牌,提供场景化的时尚购物已不稀奇,但能够在店铺中巧妙植入咖啡吧、书吧、童玩区,提供消费者社交化的艺术人文体验则是屈指可数,而美特斯邦威是该理念的实践先驱。继美特斯邦威杭州延安店、重庆新华国际店试点咖啡吧、
From the debut of the first O2O pilot store in Hangzhou in December last year to the introduction of an upgraded version of the O2O brand integration experience store in Chongqing by the end of March, Smith Barney’s O2O experiment has drawn much attention all the way as a fashion brand, providing scene-oriented fashion shopping Not surprisingly, there are a handful of art and humanities experiences that provide consumers with socializing in coffee shops, book bars, play areas, and Metersbonwe is a pioneer in the practice of this concept. Following Metersbonwe, Hangzhou Yan’an Branch, Chongqing Xinhua International Restaurant pilot coffee bar,