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在当前城市化建设进程中,户外广告、牌匾标识作为城市景观的重要组成部分,其不仅是对城市繁荣和文明的反映,同时还是体现城市管理水平及执政能力的重要方面。户外广告和牌匾标识设置的杂乱无章已成为当前影响城市景观和和谐的重要因素,所以作为城市管理部门需要加大整顿和治理的力度,对不规范的广告、牌匾标识进行正确处理,使其能够与城市景观更加协调和统一。分析了户外牌匾整治的原则,并进一步根据城市功能对户外广告牌匾进行整治的措施进行了具体的阐述。
In the process of urbanization, outdoor advertisement and plaque as an important part of urban landscape are not only the reflection of urban prosperity and civilization, but also the important aspects that reflect the level of urban management and the ability to govern. Outdoor advertising and plaque identification set disorderly has become an important factor affecting the current urban landscape and harmony, so as the city management departments need to step up efforts to rectify and control, non-standard advertising, plaque identification properly handle, to enable it to Cityscape more coordinated and unified. The principle of remanufacturing outdoor plaque is analyzed, and further measures to rehabilitate outdoor billboard plaque according to urban functions are described in detail.