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美国约瑟夫·奈(Joseph Nye)提出软实力(Soft Power)概念以后,引起国际社会关注,中国提出了文化软实力概念。中国的文化软实力概念不是对西方理论话语的借用,而是基于中国自身的实践基础和演变逻辑的思想创造。文化软实力在文化概念内涵上由传统文化概念包含的文化价值、文献作品和该文化价值在社会组织活动中的广泛运用两个方面构成,再加上对上述各种文化形态进行有力传播,强化其扩散力、影响力,才构成文化软实力的完整概念。
After the United States Joseph Nye proposed the concept of soft power, it attracted the attention of the international community and China put forward the concept of cultural soft power. China’s concept of cultural soft power is not a borrowing of Western theoretical discourse, but rather is based on China’s own practice and evolutionary logic. Cultural soft power consists of two aspects: the cultural value, the literary works and the cultural value contained in the concept of cultural connotation by the concept of traditional culture, and the extensive application of the cultural value in the activities of social organizations. In addition, the strong propagation and enhancement of the above cultural forms Its proliferation, influence, it constitutes a complete concept of cultural soft power.