近年来,受全球经济增速放缓、制造成本增高等因素影响,纺织鞋服企业如何在寒冬中涅槃成为焦点。一段时间来,泉州开发区党工委、管委会强化政企联动,加大政策帮扶,积极引导纺织鞋服企业主动适应市场需求变化,以供给侧改革为抓手提技术、增效率、拓市场、促营销,调整产业结构,提升产品品质,实现有效供给。其中以九牧王、特步、杰米熊等企业,供给侧结构性改革给企业带来的发展变化尤为明显。 In recent years, by the global economic slowdown, higher manufacturing costs and other factors, how to make winter clothes in the winter Nirvana become the focus. For a period of time, Quanzhou Development Zone Party Working Committee, CMC strengthen the linkage between government and enterprises, increase policy to help actively guide the textile and garment enterprises to take the initiative to adapt to changes in market demand, supply-side reform for the mobile technology, increased efficiency, extension Market, promote marketing, adjust the industrial structure, enhance product quality and achieve effective supply. Among them, the business development brought by the structural reform of the supply side to the enterprises is particularly evident in enterprises such as Jomycek, Xtep and Jamie Bear.