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近日传出微软以2亿5000万美元的投票购并一家私人入网络广告公司LinkExchange。大家都知道微软想纵横软体和因特网这两个产业的野心,LinkExchange将整合到微软的入门网站MSN.com中,此举在网络广告代理商这个市场中又会掀起多大的涟漪呢?LinkExchange成立于 1996年,专门针对小型企业提供网站服务,帮助它们在网络上广告、出版、或是从事电子商务。它最成功的网站系统Banner Network有多达40万个网站,可把广告展现在2100万名上网人士面前。然而这些数据可能会高估LinkExehange在付费广告上的力量,因为LinkExchange通常向客户收三分之一～四分之一不等的广告空间当作佣金的一部份,然后把这些广告作为LinkExchange旗下网站间的广告交换。
Recently, Microsoft reported that it acquired LinkExchange, a private online advertising company, for a consideration of 250 million U.S. dollars. Everyone knows that Microsoft wants both software and Internet industry ambitions, LinkExchange will be integrated into Microsoft’s MSN MSN portal site, the move in the online advertising agency in this market will set off much ripple LinkExchange was established in In 1996, Websites were specifically targeted at small businesses to help them advertise, publish, or engage in e-commerce on the Web. Banner Network, its most successful website system, has as many as 400,000 websites that show ads in front of 21 million people online. However, these figures may overestimate LinkExehange’s power in paid advertising, as LinkExchange typically pays clients one-third to a quarter of their ad space as part of their commissions and then treats the ads as part of LinkExchange Website exchanges between the ads.