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研究产品替代程度和网络外部性强度对链与链纵向控制结构的影响,分别从制造商绩效和供应链绩效的角度出发,识别链与链的纵向结构选择策略和动态演化均衡,揭示网络外部性强度系数以及依赖于网络外部性强度系数的产品替代程度对纵向控制结构选择的影响.研究结果表明,当网络外部性对替代程度的影响不强时,一体化为均衡的结构,当网络外部性对替代程度的影响很强时,分散化为均衡的控制结构.
This paper studies the influence of product substitution degree and network externality intensity on chain and chain vertical control structure. From the point of view of manufacturer performance and supply chain performance, this paper identifies the vertical structure selection strategy and dynamic evolution equilibrium of chain and chain, and reveals the network externalities The effect of the degree of product substitution on the choice of vertical control structure depends on the degree of substitution of network externalities.The results show that when the network externalities have little effect on the degree of substitution, they are integrated into a balanced structure. When network externalities When the impact on the degree of substitution is strong, decentralize it into a balanced control structure.