西藏作为我国旅游文物极其丰富的大省之一,近些年来,旅游资源的开发和利用取得了长足进步,但单一的旅游产品即文化景观的游览造成了游客的过度集中,为这些珍贵的文化遗产带来了巨大的保护压力,如何丰富西藏旅游产品、减轻文保压力就成为了学界研究的热点。近年来,随着青藏铁路的建成开通,西藏旅游业进入了快速发展期。据统计,西藏2010年接待旅游者总人数为685.13万人次,其中入境旅游者22.83万人次,全年旅游总收入达71.44亿元。但单一化的旅游产品也极大限制了游客多样性的文化体 Tibet, as one of the most abundant provinces in China, has made great strides in the development and utilization of tourism resources in recent years. However, as a single tourism product, the tour of cultural landscapes has caused over-concentration of tourists. As a result of these precious cultures Heritage has brought tremendous pressure of protection. How to enrich tourism products in Tibet and reduce the pressure on the protection of literature and culture has become a hot topic in academic research. In recent years, with the opening of the Qinghai-Tibet Railway, Tibet’s tourism industry has entered a period of rapid development. According to statistics, Tibet received a total of 6,813,300 tourists in 2010, including 228,300 inbound tourists and a total tourism revenue of 7.144 billion yuan. However, a single tourism product has also greatly limited the cultural diversity of tourists