党报发行面临挑战,北京日报也不例外。北京日报社舆情调研与发行处处长侯世琴日前在接受记者采访对说:“读者的阅读取向使传统的党报在市场竞争能力上处于劣势。但党报不能固定‘就是办给机关看的’。党报必须更大范围地占领思想阵地,走进家庭,让党的声音传遍千家万户。”她给出的答案是:北京日报的办报方向,也是该报发行处努力的目标——党报进家庭,进零售市场。 Party newspaper poses challenges, Beijing Daily is no exception. Beijing Institute of public opinion research and publication of the Office of the Director Hou Shichin recently accepted an interview with reporters, said: “The reader’s reading orientation so that the traditional party newspaper at a competitive disadvantage in the market, but the party newspaper can not be fixed ’is to do for organs to see.’ We must occupy our ideological positions more extensively, walk into families and let the party’s voices spread to every household. ”The answer she gave was: The newspaper’s direction of Beijing Daily is also the goal of the newspaper’s publishing office’s efforts - Family, into the retail market.