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哈佛商学院首席管理教授罗莎贝斯·莫斯·坎特(Rosabeth Moss Kanter)在《下一件大事》一文中指出“下一个大趋势很简单——简洁化。”日前,LG最新发布的旗舰手机G3以“简洁就是新智能”(Simple is the New Smart)为品牌口号,再一次引发消费热潮,这是继G2去年大获全胜后又一次理念和技术上的革新。LG美国市场营销经理Chang Ma表示:“LG已从过去的新品发布中汲取经验,将不再强调参数和技术,而是重点讲述它们能给消费者带来的好处。”
Rosabeth Moss Kanter, chief management professor at Harvard Business School, pointed out in his next major article “The Next Big Trend Is Simple - Simplicity.” Recently, the latest release from LG The flagship mobile phone G3, with its brand name “Simple is the New Smart,” once again sparked a consumer craze. This is another idea and technological innovation since G2 won the victory last year. Chang Ma, LG’s US marketing manager, said: “LG has learned from the past releases of new products that it will no longer emphasize parameters and technology but instead focuses on the benefits they can offer to consumers.” "