最近一段时间,关于智能电视的话题多了起来,和智能电视有关的论坛、研讨会等活动也吸引了不少人关注。与手机或其他消费电子产品相比,电视产业格局相对保持比较平稳,但互联网电视、IPTV特别是OTT等新概念的提出,让广大传统电视制造企业之外的厂商看到了切入的机会,包括运营商、互联网企业、机顶盒厂商以及普通消费电子制造商都在觊觎这一市场。这让传统电视制造商感到了威胁,因为从某种意义上说,这些新进入者是在他们原有的饭碗里抢食,如何应对才能避免在市场洗牌中被边缘化是电视厂商们需要考虑的问题。 Recently, there have been more topics on smart TVs. Forums, seminars and other activities related to smart TVs have also attracted the attention of many people. Compared with mobile phones or other consumer electronics products, the TV industry has remained fairly stable. However, the introduction of new concepts such as Internet TV, IPTV and OTT in particular has given broad-based TV manufacturers a chance to cut themselves off from operations, including operations Businesses, Internet companies, set-top box makers and consumer electronics makers are all in the limelight. This puts traditional TV manufacturers at risk because in some ways these new entrants snatch in their old jobs and how to deal with them to avoid being marginalized in the market shuffling is what TV manufacturers need Consideration of the problem.