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电子商务已成为国民经济的重要组成部分,然而,电子商务中的不正当竞争层出不穷,对其健康发展产生了不利影响。《反不正当竞争法》一般条款可以在法律没有特别规定的情形下,对不正当竞争行为予以规制,从而起到兜底保护作用。在依一般条款认定电子商务中不正当竞争行为时,应在遵守一般条款一般的适用方法的前提下,结合立法目的,考虑电子商务中不正当竞争行为的特征,妥善平衡经营者因市场竞争而获得的利益与公共利益的关系。
E-commerce has become an important part of the national economy. However, unfair competition in e-commerce is emerging in an endless stream, adversely affecting its healthy development. The General Provisions of the Anti-Unfair Competition Law can regulate the acts of unfair competition in the absence of any special provisions of the law and thus play a thorough protective role. In accordance with the provisions of the general provisions of unfair competition in e-commerce behavior, should comply with the general provisions of the general applicable methods under the premise of combining legislative purposes, taking into account the characteristics of unfair competition in e-commerce to properly balance the operator due to market competition The relationship between the benefits gained and the public interest.