新兴的广告营销手段目前而言仍然存在着一些亟需解决的问题,成为营销者广泛采纳应用的障碍。今年10月初,Facebook宣布正式推出一款可供营销者根据用户所在地理位置而投放广告的新型广告工具,它也是基于业界经常提及的“圈地技术”(geofencing)而开发的应用。这款名为Location Aware Ads的应用利用用户手机或其他移动设备的位置信息而决定他们所能接收得到的广告;营销者可将精准投放范围缩小至(广告主 Emerging advertising and marketing tools for the moment there are still some problems to be solved, as marketers widely adopted obstacles to the application. In early October of this year, Facebook announced the official launch of a new advertising tool that marketers can use to advertise their locations based on the user’s location, which is also based on the often-mentioned “geofencing” application developed by the industry. The app, called Location Aware Ads, uses the location information of a user’s mobile phone or other mobile device to determine the ads they receive, and marketers can narrow the reach of accurate advertisers