今年2~3月份《财富》(中文版)在读者数据库中抽出35,000位高级行政人员作为问卷发放对象,汇总分析得到的信息是:中国消费者成熟速度之快出乎人们的意料,炫耀大牌商标的人群在减少,消费观念在转变,他们最关注的三个因素分别为:产品的做工和品质,品牌传统与口碑以及产品性价比为主要需求。 From March to March this year, Fortune (in Chinese) took out 35,000 senior executives from the database of readers as the targets of questionnaires. The information collected from the survey was: The fast-growing Chinese consumers are beyond expectation and show off big-name brands Of the population decline, the concept of consumption is changing, the three factors they are most concerned about are: product workmanship and quality, brand tradition and reputation and product cost-effective as the main demand.