三维技术的不断提升,实现了创作手法的多元化。对于建筑动画来说,从前期的脚本创作到后期的动画剪辑,配上音乐特效,让项目主体表达的更加明确。本文首先分析了建筑动画的优点所在,接着以房地产项目为例分析了古典元素在建筑动画中的应用。 Three-dimensional technology continues to improve, to achieve the diversification of creative techniques. For architectural animation, from the early script creation to the later animation clips, coupled with the special effects of music, so that the project main body to express more clearly. This paper first analyzes the advantages of architectural animation, and then analyzes the application of classical elements in architectural animation with real estate project as an example.