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在新媒体环境下,突发公共事件的传播、发酵速度越来越快,而留给相关部门控制舆情的时间也越来越少,因此,如何利用新媒体手段提高网络舆情控制效果,还原事件真相,对民众产生正确的舆论引导则成为当前网络舆论控制工作的重点。本文从新媒体环境下突发公共事件网络舆情控制中存在的问题出发,结合相关案例探究新媒体信息传播模式与网络舆情的形成模式,以及舆情控制的要点。
In the new media environment, the spread of public emergencies is faster and faster, and the relevant departments are given less time to control public opinions. Therefore, how to use new media to improve the effectiveness of online public opinion control and restore incidents The truth, the correct public opinion guidance to the public has become the focus of the current network of public opinion control. Based on the existing problems in public opinion control of public incident network in the new media environment, this article explores the formation mode of new media information dissemination mode and network public opinion with the relevant cases and the main points of public opinion control.