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云南人保自1980年恢复办理国内业务至今十五年,一直致力于探索一条宣传公关工作为保险业务发展鸣锣开道的路子,并取得了一些可贵的经验和成绩,有效地扩大了人保公司的社会影响,大大推进了业务的发展。跳出旧的宣传公关模式,谋求整体形象的提高1980年恢复业务之后,尽管云南省人保公司一直把宣传公关工作当成重要任务来抓,但仍跳不出过去哪种简单、朴素、低层次的宣传公关模式,对社会产生的震动不大。如何才能跳出陈旧的宣传公关模式,使人保公司的宣传公关不断在社会上产生轰动效应,成了我司宣传公关部门和总经理室思考探索的重中之重。
Yunnan People’s Insurance has resumed its domestic operations for 15 years since 1980 and has been devoting itself to exploring a way to publicize PR work. It has also made some valuable experiences and achievements, effectively expanding the social influence of PICC, Greatly promoted the business development. Out of the old propaganda public relations model, seeking to improve the overall image After business was restored in 1980, although Yunnan PICC has always been to public relations as an important task to grasp, but still can not jump past simple, simple, low-level publicity Public relations model, the impact on society is not big. How to get out of the old propaganda and PR model so that PICC’s public relations and public relations continue to have a sensational effect in the society and become our propaganda PR department and general manager room to explore the top priority.