过去几年里,曾一度占支配地位的企业一家接一家地走下坡路,主要原因至少是五种致命的商业错误之一。(1) 最普遍的错误是崇拜高利润率和“溢价”。崇拜溢价总会为竞争对手创造市场,并且高利润率不等于最大利润。总的利润是利润率乘以营业额。因此最大利润是通过能产生最大总利润流动 In the past few years, the once dominant companies have gone downhill one after another. The main reason is at least one of five fatal commercial mistakes. (1) The most common mistake is to worship high profit margins and “premium.” Worship premiums always create markets for competitors, and high profit margins do not equal maximum profits. The total profit is the profit rate multiplied by the turnover. So the maximum profit is generated by the ability to generate the maximum total profit flow