推销活动既是销售商品的活动,又是与顾客交往并建立友谊的社会交际活动。推销人员在推销商品的过程中,要跟不同的客户和形形色色的人打交道,要参加各种社交活动,就必须善于交际,掌握基本的社交礼仪知识。推销人员在推销商品的过程中,要接近顾客,激发顾客的购买欲望。促使其实现购买,一个重要方面就是使对方产生好感,取得顾客的信任。因此,推销人员首先要推销自己,是取得产品成功推销的重要条件之一。作为一名推销员,当与顾客接触后,首先让人看到的就是自己的仪表和举止。文明、礼貌、得体的仪表,彬彬有礼、落落大方的举止是推销员成功地推销自己的首要条件。推销人员的仪表要求整洁、自然、大 Sales activities are not only sales of goods activities, but also with customers and establish friendship and social communication activities. Sales staff in the process of marketing goods, to deal with different clients and people of all kinds, to participate in various social activities, we must be sociable, basic social etiquette knowledge. Sales staff in the process of selling goods, to close to customers, to stimulate customer desire to buy. Promote the realization of the purchase, an important aspect is to make each other a good impression, to obtain the trust of customers. Therefore, sales staff must first promote themselves, is one of the important conditions for successful product sales. As a salesman, when in contact with customers, the first people to see is their own instruments and demeanor. Civilized, courteous, decent instrument, polite, generous manner is the salesman to successfully promote their own conditions. Sales staff instrumentation requirements clean, natural, large