“十五”期间,铁路货物周转量增长很快,但其在货物运输市场的份额面临下降趋势。文章从营销工作、货运服务质量、企业管理体制、货运价格体系、铁路运输能力等几方面分析了影响铁路货运市场份额下降的原因,提出了扩大货运市场份额的具体措施,即:合理应用价格策略、提高产品质量、强化品牌意识、建立职工的营销意识、建立现代化的企业管理体制、优化运力配置等。 During the “Tenth Five-Year Plan” period, the volume of railway freight traffic increased rapidly, but its share in the freight transport market was facing a declining trend. The article analyzes the reasons that affect the decline of railway freight transportation market share from several aspects such as marketing work, freight service quality, enterprise management system, freight price system and railway transportation capacity, and puts forward some concrete measures to expand the freight transportation market share, namely, the rational application of price strategy , Improve product quality, strengthen brand awareness, establish marketing awareness of workers, establish a modern enterprise management system, optimize capacity allocation.