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跨文化旅游中存在的信息生产与传播方式表面化、模式化及歪曲化现象,影响了旅游地文化传播的有效性。其原因有文化差异引起的退而求其次心理、游客与东道主之间需求错位的压力等。从比较文学与文化的角度,将中外神话传说置于旅游跨文化语境下进行比较性阐释,可拉近旅游者与东道主之间的心理距离,促进其对旅游地文化内涵的理解,从而增强旅游跨文化传播的有效性。
The phenomenon of moderation and distortion of information production and dissemination in intercultural tourism affects the effectiveness of cultural transmission in tourist destinations. The reasons for this are cultural differences that lead to the second psychological withdrawal, the pressure of dislocation between tourists and hosts, and the like. From the perspective of comparative literature and culture, comparing Chinese and foreign myths and legends with comparative interpretation in the context of tourism intercultural communication can increase the psychological distance between tourists and hosts and promote their understanding of the cultural connotation of tourism destinations Effectiveness of Cross-cultural Tourism Communication.