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湖南卫视《爸爸去哪儿》与《一年级》的热播创造了国内真人秀节目的新高潮。在节目表现对象上,从星爸萌娃的非日常化呈现,到学童鲜师的日常化记录,“萌娃”一跃成为真人秀节目内容的新增长点;就节目主题而言,这两档节目分别聚焦于家庭培养和学校教育,展示了儿童社会化的过程,并体现了传媒对儿童社会化的影响;而这两档节目的热播,既是对传统文化的一种延续,同时也体现了新时代对新亲子理念的呼唤,由此彰显出媒介文化对现实社会语境的呼应,及其对社会文化的引领与启蒙作用。
Hunan Satellite TV, “where do you go” and “first grade” hit a reality-show has created a new upsurge of domestic programs. In the program performance of the object, from non-routine Starbucks baby presents, to the daily record of schoolchildren fresh, “Mengwa ” has become a new growth point for reality shows; program theme, The two programs focus on family development and school education respectively, demonstrating the process of children’s socialization and reflecting the media’s impact on the socialization of children. However, the hit of these two programs is not only a continuation of traditional culture, At the same time, it also embodies the new era’s call for new parent-child philosophy, thus highlighting the media culture’s response to the real social context and its guiding and enlightening role for social culture.