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为了能够确保在中国市场20%的市场份额,奥运宣传攻势必须一浪接一浪2008年北京奥运会日益临近。作为官方汽车合作伙伴,德国大众汽车集团必须从赞助中获得最大程度的形象提升,为此举办一系列推广活动是其重中之重。
In order to ensure a 20% market share in the Chinese market, the Olympic propaganda campaign must be wave after wave of the 2008 Beijing Olympic Games. As an official car partner, the German Volkswagen Group must obtain the maximum degree of image enhancement from the sponsorship. To organize a series of promotion activities is the top priority.