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导语是新闻开头的第一句或第一段话,是新闻的重要组成部分。研究导语的创作,是新闻记者、编辑的必修课程。本文主要论述的就是新闻导语的重要作用、形式特点及优质导语对观众的吸引力。
The lead is the first sentence or the first passage at the beginning of the news and is an important part of the news. The study of lead authoring is a compulsory course for journalists and editors. This article mainly discusses the important role of the news guide, formal features and the attractiveness of the excellent guide to the audience.