不可否认的是,北京报业的竞争力水准与上海尤其是广州相比的确还存在一定的差距。这并不表示从专业评价角度来说北京的报纸就一定比广州和上海的报纸差,但报纸的价值尤其是市场价值的最终评判者不是专家而是普通受众,可以说北京的报纸还没有找到北京报纸读者真正的兴趣点。 It is undeniable that there is indeed a certain gap between the competitiveness of the Beijing press and that of Shanghai, especially Guangzhou. This does not mean that Beijing’s newspapers must be inferior to those of Guangzhou and Shanghai from a professional evaluation point of view. However, the ultimate judge of newspaper value, especially market value, is not an expert but an ordinary audience. It can be said that Beijing’s newspapers have not been found Beijing newspaper readers real interest point.