中国旅游市场已经从“大众化”旅游向“个性化”、“定制化”发展,而传统的“单一景点”式旅游已经逐渐退出舞台。基于旅游市场的巨大变化,贯彻“全域旅游”新思维,实施“互联网+旅游”新举措,创新式培养旅游专业人才是目前高职院校旅游专业面临的重要挑战。 China’s tourism market has grown from “popular ” tourism to “personalized ”, “customization ” development, and the traditional “single attractions ” type of tourism has gradually withdrawn from the stage. Based on the tremendous changes in the tourism market, it is an important challenge for tourism professionals in higher vocational colleges to carry out the new measures of “global tourism” and implement “Internet + tourism” and innovatively cultivate tourism professionals.