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畲族村寨旅游是少数民族村寨旅游的重要组成部分,而畲族村寨旅游市场正处于萌芽阶段,对于处于作为华东地区唯一的少数民族自治县——景宁畲族自治县而言,以大均村为中心的中国“畲乡之窗”旅游景区,经济一直相对落后,少数民族文化开发与保护的力度不够,与国内众多的少数民族村寨相比,存在太大的距离。由此提出以品牌发展来带动景宁畲族村寨旅游发展,通过归纳总结品牌发展在旅游中的作用,以此帮助景宁畲族村寨旅游在少数民族旅游市场中更具竞争力。
Shes Village Tourism is an important part of the tourism of minority villages, while the Shes Village Tourism market is in its infancy. For China, where Dasheng Village is the center, as the only minority autonomous county in East China, Jingning She Autonomous County “She Township window ” tourist attractions, the economy has been relatively backward, the ethnic minority culture development and protection is not enough, compared with many ethnic minority villages in China, there is too much distance. It is suggested that the development of tourism in Jingning She ethnic village should be driven by the brand development. By summarizing the role of brand development in tourism, the tourism of Sheping village in Jingning will be more competitive in minority tourism market.